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People · Battle-tested

Core Values Builder

Define values that actually filter hiring, firing, and tough calls, not poster slogans. Brainstorm wide, then commit to five.

Names of people who embody this company at its best. What do they share? List freely.

Your 5 core values

A real value has teeth: you can promote, hire, and fire by it.

Want a coach to walk this through with you? Apply for coaching →

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