The Business Diagnostic

Get Your Business Diagnostic Score.

A 40-question diagnostic, about 25 minutes, that benchmarks your business across the seven areas every growth CEO has to get right. You receive a detailed benchmark report for each area against the patterns we see across 3,500+ coached CEOs and senior leaders.

40 questions

Designed by CEO Coaching International partners

~25 minutes

Best done in one sitting

Benchmark report

Scored across 7 areas

We’ll email your results summary. No spam, unsubscribe anytime.

BUSINESS DIAGNOSTIC TOOL

UNLOCK YOUR BUSINESS'S FULL POTENTIAL

Are you ready to discover how your business stacks up against the industry’s best? Our comprehensive Business Diagnostic Tool is designed for CEOs like you who want to benchmark your performance and identify areas for growth.

How does your Make BIG Happen (MBH) Score compare to others in your field? Take just 25 minutes in a quiet, thoughtful space to complete the survey and find out. Your journey to transforming your business starts here.

WHAT WE MEASURE

THE SEVEN SCORED AREAS.

Our 40-question survey evaluates your business as compared to best-in-class across seven key areas. Every area has its own score. Together they form your proprietary Make BIG Happen (MBH) Score, the same internal benchmark our coaches use as the starting point for every engagement.

01

Business & Market

02

Strategy & Vision

03

Team & Execution

04

Business Rhythms

05

Enterprise

06

Personal Leadership

07

Financial Health

WHY TAKE IT

WHY TAKE THE BUSINESS DIAGNOSTIC?

01

Identify Strengths and Opportunities

Our 40-question survey evaluates your business as compared to best-in-class across seven key areas, from Business & Market to Financial Health.

02

Achieve Your Growth Goals

Gain clarity on the key areas that will unlock your enterprise’s full potential and value. The insights you receive will help you establish clear success criteria aligned with your individual goals.

03

Confidential and Insightful

Your responses are confidential. Once you submit your assessment, you will receive a detailed report highlighting your strengths and areas for improvement.

04

Build a Roadmap to Success

Use the diagnostic results to evaluate your journey and plan a strategic roadmap. This ensures you focus on the areas with the greatest impact, enhancing your path to growth and success.

05

Track Your Progress

Leverage the diagnostic tool annually to measure your improvement over time. This helps you understand your challenges better and refine your growth strategy.

3,500+

CEOS AND SENIOR LEADERS COACHED

94

COUNTRIES

$86B+

CLIENT REVENUE COACHED

150+

CLIENT EXITS FACILITATED · $30.1B+ COMBINED EXIT VALUE

READY WHEN YOU ARE.

25 minutes. One score. A clear next step. Get immediate access to our complimentary Business Diagnostic.

NEWSLETTER

THE CEO INTELLIGENCE BRIEF.

A free weekly newsletter for growth-focused CEOs, strategy, exits, and what's actually working.

  • One growth framework you can put to work this week
  • One real client result, what they did and what changed
  • One coach insight from inside live CEO sessions
  • One book or resource recommendation worth your time
  • One signal from the broader market that matters to operators
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